Grow · seo SKILL.md

Replace stale links with a better page

WhenUse when lots of sites already link a weaker page you can beat.

StopNever send the outreach. Draft only. Never publish the better page without approval.

Steps

Find a piece of content lots of people already link to.
Write a strictly better version.
Cold outbound to sites linking the stale page: "I wrote a better version of the thing you already cite. Swap the link?"
A percentage will update.

LoadLink index. CMS draft. Outreach drafts. No send.

---
name: Replace stale links with a better page
description: Use when lots of sites already link a weaker page you can beat.
---

# Replace stale links with a better page

When: Use when lots of sites already link a weaker page you can beat.
Stop: Never send the outreach. Draft only. Never publish the better page without approval.

1. Find a piece of content lots of people already link to.
2. Write a strictly better version.
3. Cold outbound to sites linking the stale page: "I wrote a better version of the thing you already cite. Swap the link?"
4. A percentage will update.

Load: Link index. CMS draft. Outreach drafts. No send.