---
name: "Replace stale links with a better page"
description: "Use when replacing a stale widely-linked page with a strictly better version, then drafting swap-the-link outreach."
---

# Replace stale links with a better page

## When
Use when lots of sites already link a weaker page you can beat.

## Stop
Never send the outreach. Draft only. Never publish the better page without approval.

## Steps
1. Find a piece of content lots of people already link to.
2. Write a strictly better version.
3. Cold outbound to sites linking the stale page: "I wrote a better version of the thing you already cite. Swap the link?"
4. A percentage will update.

## Load
Link index. CMS draft. Outreach drafts. No send.