Grow · ads SKILL.md
Google Ads BOFU keyword-family agent
WhenUse when the account can fire a deep conversion and keywords need family-level ad sets.
StopNever add a keyword the LLM has not judged for intent. Never go live without human approval. Negative-match junk; do not spend to learn it.
Steps
- Use a SEO/data API + coding agent to find bottom-of-funnel keywords for the product.
- Build a campaign optimizing for the deepest conversion action the account can fire.
- Structure with as many ad sets as needed. Each ad set is a keyword family. Keywords, ads, and landing pages align.
- Negative-match anything that gets impressions without related intent or without results.
- Use an LLM to judge search intent before adding keywords.
LoadSEO/data API + coding agent. Google Ads draft. Deepest conversion action.
--- name: Google Ads BOFU keyword-family agent description: Use when the account can fire a deep conversion and keywords need family-level ad sets. --- # Google Ads BOFU keyword-family agent When: Use when the account can fire a deep conversion and keywords need family-level ad sets. Stop: Never add a keyword the LLM has not judged for intent. Never go live without human approval. Negative-match junk; do not spend to learn it. 1. Use a SEO/data API + coding agent to find bottom-of-funnel keywords for the product. 2. Build a campaign optimizing for the deepest conversion action the account can fire. 3. Structure with as many ad sets as needed. Each ad set is a keyword family. Keywords, ads, and landing pages align. 4. Negative-match anything that gets impressions without related intent or without results. 5. Use an LLM to judge search intent before adding keywords. Load: SEO/data API + coding agent. Google Ads draft. Deepest conversion action.