---
name: "Google Ads BOFU keyword-family agent"
description: "Use when Google Ads must be structured as BOFU keyword families aligned to landing pages."
---

# Google Ads BOFU keyword-family agent

## When
Use when the account can fire a deep conversion and keywords need family-level ad sets.

## Stop
Never add a keyword the LLM has not judged for intent. Never go live without human approval. Negative-match junk; do not spend to learn it.

## Steps
1. Use a SEO/data API + coding agent to find bottom-of-funnel keywords for the product.
2. Build a campaign optimizing for the **deepest conversion action** the account can fire.
3. Structure with as many ad sets as needed. Each ad set is a **keyword family**. Keywords, ads, and landing pages align.
4. Negative-match anything that gets impressions without related intent or without results.
5. Use an LLM to judge search intent before adding keywords.

## Load
SEO/data API + coding agent. Google Ads draft. Deepest conversion action.