Grow · ads SKILL.md

Facebook Advantage+ outcome ads

WhenUse when Meta creative should sell the customer's desired outcome, not tinker targeting.

StopNever tinker targeting. Never optimize for clicks or LP views if a deeper event fires. Human turns ACTIVE.

Steps

Scrape social for the target customer's desired outcomes.
Build ads around those outcomes. Product is the punchline.
Make statics and UGC. Both work.
Structure: one Advantage+ campaign, broad, CBO.
Optimize for the deepest event that still gets ~50/week.
Spend the rest of the time making more creative. Do not tinker the targeting.

LoadMeta Ads Manager. Outcome creative. One Advantage+ CBO campaign. Draft/PAUSED.

---
name: Facebook Advantage+ outcome ads
description: Use when Meta creative should sell the customer's desired outcome, not tinker targeting.
---

# Facebook Advantage+ outcome ads

When: Use when Meta creative should sell the customer's desired outcome, not tinker targeting.
Stop: Never tinker targeting. Never optimize for clicks or LP views if a deeper event fires. Human turns ACTIVE.

1. Scrape social for the target customer's desired outcomes.
2. Build ads around those outcomes. Product is the punchline.
3. Make statics and UGC. Both work.
4. Structure: one Advantage+ campaign, broad, CBO.
5. Optimize for the deepest event that still gets ~50/week.
6. Spend the rest of the time making more creative. Do not tinker the targeting.

Load: Meta Ads Manager. Outcome creative. One Advantage+ CBO campaign. Draft/PAUSED.