---
name: "Facebook Advantage+ outcome ads"
description: "Use when building one Advantage+ campaign, broad, CBO, optimized for a deep outcome."
---

# Facebook Advantage+ outcome ads

## When
Use when Meta creative should sell the customer's desired outcome, not tinker targeting.

## Stop
Never tinker targeting. Never optimize for clicks or LP views if a deeper event fires. Human turns ACTIVE.

## Steps
1. Scrape social for the target customer's **desired outcomes**.
2. Build ads around those outcomes. Product is the punchline.
3. Make statics and UGC. Both work.
4. Structure: **one Advantage+ campaign, broad, CBO**.
5. Optimize for the deepest event that still gets ~50/week.
6. Spend the rest of the time making more creative. Do not tinker the targeting.

## Load
Meta Ads Manager. Outcome creative. One Advantage+ CBO campaign. Draft/PAUSED.