Grow · ads SKILL.md

Claude Code end-to-end Meta lead-gen (browser BM + API, never ACTIVE)

WhenUse when the Meta campaign must be created end-to-end and the agent must not spend money.

StopNever create ACTIVE ads. Never skip pixel/CAPI verification. Never put the system-user token in the skill.

Steps

Browser for Business Manager. Pixel, system user token, asset linking. API cannot do the grants.
Creative. ScrapeCreators for DTC inspo. Format that shipped: organic job photo + text bubble overlay. 12 creatives, 15–20 min. No video edit.
Landing. Calendar + quiz funnel. Do not sell on Meta. Capture high-intent, close on follow-up.
Tracking. Pixel + CAPI from the browser session. Test events on the deployed URL.
Build. System-user token in env (Never expiry, adsmanagement). MCP exists; hang-up is asset access.
Targeting: none. Broad. Optimize for the deep event you actually want, not clicks or LP views. Ignore the “50 conversions/week” superstition for launch — skill says: if the true outcome is rarer, bid upstream and measure on truth.
Create PAUSED. Agent that creates ACTIVE ads spends real money.
A Meta app (reuse the business’s app; a second app is a second review).

LoadBusiness Manager browser. adsmanagement token in env. SKILL.md + scripts/preflight.mjs. Ads stay PAUSED.

SourceThe Boring Marketer (@boringmarketer); skill at github.com/boringmarketer/meta-ads-skill

---
name: Claude Code end-to-end Meta lead-gen (browser BM + API, never ACTIVE)
description: Use when the Meta campaign must be created end-to-end and the agent must not spend money.
---

# Claude Code end-to-end Meta lead-gen (browser BM + API, never ACTIVE)

When: Use when the Meta campaign must be created end-to-end and the agent must not spend money.
Stop: Never create ACTIVE ads. Never skip pixel/CAPI verification. Never put the system-user token in the skill.

1. Browser for Business Manager. Pixel, system user token, asset linking. API cannot do the grants.
2. Creative. ScrapeCreators for DTC inspo. Format that shipped: organic job photo + text bubble overlay. 12 creatives, 15–20 min. No video edit.
3. Landing. Calendar + quiz funnel. Do not sell on Meta. Capture high-intent, close on follow-up.
4. Tracking. Pixel + CAPI from the browser session. Test events on the deployed URL.
5. Build. System-user token in env (Never expiry, adsmanagement). MCP exists; hang-up is asset access.
6. Targeting: none. Broad. Optimize for the deep event you actually want, not clicks or LP views. Ignore the “50 conversions/week” superstition for launch — skill says: if the true outcome is rarer, bid upstream and measure on truth.
7. Create PAUSED. Agent that creates ACTIVE ads spends real money.
8. A Meta app (reuse the business’s app; a second app is a second review).

Load: Business Manager browser. adsmanagement token in env. SKILL.md + scripts/preflight.mjs. Ads stay PAUSED.