---
name: "BOFU SEO + monthly refresh"
description: "Use when targeting brand-adjacent BOFU queries and refreshing the article monthly."
---

# BOFU SEO + monthly refresh

## When
Use for X vs Y, X alternative, X review, how to X pages you can own.

## Stop
Never publish without unique POV. Refresh monthly is a draft-for-approval, not auto-push.

## Steps
1. Find the keywords.
2. Research who ranks page one.
3. Extract the structure, write your article, add a unique POV (transcript of your take).
4. Publish.
5. Refresh monthly.

## Load
Keyword research. SERP structure. CMS draft. Monthly routine after the skill holds.