---
name: "Meta Ads MCP skill — create PAUSED, never delete, never +20% budget"
description: "Use when operating Meta via Ads MCP: create PAUSED, never delete, never +20% budget."
---

# Meta Ads MCP skill — create PAUSED, never delete, never +20% budget

## When
Use when the Facebook Ads MCP is connected and the user mentions Meta campaigns, budgets, or pixel.

## Stop
PAUSE, never delete. Always create PAUSED. Never edit budget >20% at once. Never touch Learning Phase. Never run without a verified pixel. Activate only after signed-off review.

## Steps
1. Verify the account — ads_get_ad_accounts, ads_get_pages_for_business, ads_get_dataset_details. Never proceed with an unverified pixel or unlinked page.
2. Run intake — gather goal, audience, creative, budget, timeline, and landing page. Do not invent answers.
3. Plan structure — pick objective, decide CBO vs ABO, draft 3–5 ad sets and 3–5 ads per set with consistent names.
4. Create everything PAUSED — campaign → ad set → ad, all with status: PAUSED.
5. Preview + verify — check pixel attachment, destination URL, ad preview, and naming in Ads Manager UI before activation.
6. Activate only after approval — flip status to ACTIVE only after the full review is signed off.
7. Document — log the campaign brief, audiences, creatives, performance, and decisions.

## Load
Facebook Ads MCP. meta-ads-mcp SKILL.md. No delete. No ACTIVE create.