Google Ads BOFU keyword-family agent
When campaigns should chase the deepest conversion. Your Agint builds ad sets around bottom-of-funnel keyword families — the searches people type right before they buy. Top-of-funnel browsing is someone else's bill.
How it runs
- Find BOFU keywords. It surfaces the bottom-of-funnel terms closest to a purchase.
- One ad set per family. Each keyword family gets its own ad set so intent stays clean.
- Negative-match junk intent. Browsers, job seekers, and freebie hunters get excluded.
Guardrails
Junk intent is negative-matched out, so spend goes to buyers, not browsers.